![]() Here they are, my collection of animated logos and how I created them. Of course, the perfectionist in me has tweaks and adjustments I still want to complete for each, but the realist in me understands I’m out of time, and if I don’t publish these now, they may never see the light of day. ![]() It was a great lesson in letting your creativity run wild first, then using your technical know-how to push ideation or execution further.Īfter several tutorials, lots of trial and error, and a handful of discouraging moments, I’m happy to have completed the challenge and even exceeding the amount of logos I initially set out to animate. But as I became more familiar with AE, it opened up additional ideas for how my designs could animate. I realized early on that it was better to focus on what I was trying to communicate versus what I knew how to do in AE-especially since I knew very little. The Processįor each logo, I started by sketching some rough ideas for how it could animate. Throughout the process, explore different animation principles and incorporate various After Effects techniques. In one week, take five of my existing logo designs, and create a fitting animation for each one. Then this week, I took another plunge by creating a small, one-week challenge to complete and then dived right in. It was a big first step in the right direction. But I’ve braved up lately and finally downloaded and opened After Effects. I guess motion graphics has always felt intimidating to me, so I’ve steered clear of it. Sure, I’ve imagined ways for them to animate, but I’ve never dared to do it. From branding, editorial, and packaging, my designs have been determined then set. ![]() Until recently, most of my creative world has existed in a non-motion state.
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